My passion for ethical and sustainable design is is channelled through every aspect of my design process to protect clear values and a unique brand direction.
I draw influence from culture both close to home and further afield, to design and create inspiring product and space that brings purpose, warmth and a sense of unity and home.
I believe that an effective design cycle creates product that grows with us, becomes intrinsic to our memories and to our lifestyle.
From the outset, the goal has been to craft timeless, classic clothing thoughtfully by small-batch production, using only natural fibre fabrics.
Sharing this creative process and extending this journey into an additional artistic direction to generate both artworks and products that grow with us and become intrinsic to our experiences and our memories thus rendering them as purposeful entangled items to our lives.
The last 10 years within the fashion industry has propelled my dedication to slow fashion, creating with purpose and strengthened my resolve to build a socially and environmentally responsible design business.